Hi, I'm Leon! I work as an artist and strategic creative leader
Hi, I'm Leon! I work as an artist and strategic creative leader
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15 YEARS OF BRAND BUILDING
15 YEARS OF BRAND BUILDING
Holding a degree in Psychology, my approach to advertising was always customer centric and strategy based. I guard and oversee the whole process from strategy to concept and creation, quick to make unexpected connections. I am able to present, convince and lead campaign strategy into campaign development, bringing both creatives and stakeholders on board. My T-profile extends well into art direction, photography and film making which makes me the ideal sparring partner for creatives and stakeholders alike.
Holding a degree in Psychology, my approach to advertising was always customer centric and strategy based. I guard and oversee the whole process from strategy to concept and creation, quick to make unexpected connections. I am able to present, convince and lead campaign strategy into campaign development, bringing both creatives and stakeholders on board. My T-profile extends well into art direction, photography and film making which makes me the ideal sparring partner for creatives and stakeholders alike.
2010: Starting the Creative Advertising MSc at Napier University
2013: Winning a trip to Cannes with the Dutch Young Lions
2015: On set for Booking.com
2024: Our albelli photo booth at the
9 months fair
MY ART PRACTICE
MY ART PRACTICE
In 2014, I picked up an analog camera and started a journey that lead to the Gerrit Rietveld Academie and graduation in 2022. I continue to combine the creation commercial work with an art practice of my own – I find them to work complementary. Starting out in photography my work now developed into video installations and graphic art. I hold regular exhibitions and am an active co-founder of Amsterdam based artist collective MONDAG.
In 2014, I picked up an analog camera and started a journey that lead to the Gerrit Rietveld Academie and graduation in 2022. I continue to combine the creation commercial work with an art practice of my own – I find them to work complementary. Starting out in photography my work now developed into video installations and graphic art. I hold regular exhibitions and am an active co-founder of Amsterdam based artist collective MONDAG.
2014: Photography mentorship with Ferry André de la Porte
2016: Analog portrait and fashion photography
2022: Graduation at Gerrit Rietveld Academie, BA in fine art
2023: Co-founded Amsterdam based artist collective MONDAG
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